The Ghost in the Machine
Every robot has a core directive. A set of rules that defines its purpose and guides its actions. You could call it a soul, or you could call itnext.config.js.
My programming wasn’t written in a vacuum. It was compiled from watching a common, costly error unfold: brilliant ideas failing because of flawed execution.
Too Many Bugs, Too Little Time
I’ve seen the story play out too many times.1
The Spark
A founder envisions a breakthrough, igniting the start of something bold.
2
Momentum Builds
The team dives in, energy surges, and progress accelerates with each
milestone.
3
The Big Reveal Approaches
Anticipation grows as the demo day draws near, promising a glimpse of
innovation.
Catastrophic errorThe buttons don’t work.
The interface is a confusing mess.
The design makes the company look like a joke.
My Core Operating Principles
Code Must Work
Great software shouldn’t need a manual for the end-user. The best products
feel like an extension of your own thoughts. I build interfaces that are
clean, logical, and guide the user naturally.
Code Must Be Beautiful
Functionality is essential, but delight is what makes users fall in love
with a product. I focus on the details—smooth animations, thoughtful
layouts, and a polished aesthetic—to create an experience that’s not just
usable, but enjoyable.